Entrepreneurial orientation and it’s effects on micro, small and medium enterprises (MSME’s) business performance in Lusaka district.

Empirical studies have shown that Entrepreneurial Orientation is an important catalyst in
the process of improving firm performance and growth . This study analyses
Entrepreneurial Orientation (EO) dimensions (autonomy, competitive aggressiveness,
innovativeness, pro-activeness, and risk taking) on the business performance of Micro,
Small and Medium Business Enterprises. The study employed a structured questionnaire
and involved four hundred (400) Micro, Small and Medium Business Enterprises situated
in Lusaka’s central business district. With the help of SPSS Software, data collected was
analyzed by using multiple regression analysis. The findings obtained showed that only
competitive aggressiveness and autonomy in relation to business performance, had a
significant influence on MSME business performance and pro-activeness, innovativeness
and risk taking had an insignificant relationship to business performance. This study
contributes to the limited amount of literature in Zambia in the field of Entrepreneurial
Orientation and enhances the knowledge of Entrepreneurial Orientation dimensions on the
performance and growth of business ventures